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SK Telecom Idle Screen Madness

t123.jpgAt Mobile HCI in Singapore in September, Songyee Yoon from SK Telecom keynoted about digital convergence, and service proliferation. She presented the T Interactive solution that you see above. Apologies for the scratchy pictures, which are from my digital camera from the audience.

T Interactive pushes content to the idle screen, with overnight downloads of content, free of charge. The content is then shown throughout the day without requiring further downloads. One example is Cizle, a movie ticketing service that shows advertising for new movies for which customers can buy tickets.

With search, search results are providing a single result, the nearest, instead of a list of many. Searching for Starbucks in their old design provided 169 results on 19 pages. The new design provides a single result with a map to it, with links to other locations.

search.jpg

The "After" solution looks a whole lot better, though it actually looks as if one of the links in the "Before" image was clicked. I would prefer to see a set of information above the map, with links below it. Above the map, I'd list the address and cross street, business hours, and a short review. Below the map, I'd list the phone number (linked for a call), the directions links, and "More search results for 'Starbucks'".

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