Full Fidelity Vibration and User Interface
Haptics is the technical term for adding the sense of touch to a human-machine interface. In a mobile phone context, the simplest implementation is full-fidelity vibration. Immersion Corporation in San Jose, California, is the world leader in haptics technology. I met with Jeff Eid, VP of Mobility Business Development at Immersion Corporation. He demonstrated Immersion’s latest deployments of touch technology in mobile telephone handsets from Samsung, shipping through ten operators around the globe today, including Orange and T-Mobile in Europe, Verizon, Sprint and Alltel in the US, SKT and KTF in S. Korea, and China Mobile.
According to Eid, “Immersion’s full-fidelity vibration, called VibeTonz, has found its initial application in gaming. With the advent of music handsets, we expect the technology to be used more widely to identify callers through vibration-enhanced ringtones. We see additional applications in mobile user interfaces to enhance things like the use of touch screens and various alerts.”
Touch screens offer no affordances for when buttons are pressed. People touch the screen and don’t feel anything. Haptics is an almost magical solution to that problem, offering force feedback to indicate to the user the button action is initiated. Button size too small? Make it larger. Too much information to fit on two soft keys? Add buttons to the screen.
Gaming: Highway Racer from Pulse Interactive is a fast paced motorcycle game deployed through BREW on Samsung N330 handset from Verizon. When the accelerator (2 digit) is pressed, the driver can feel the acceleration. Similarly, driving off-road feels rougher than driving on the road, and crashing feels like a thundering explosion.
Contact Jeff Eid for information about Immersion’s haptic technology.



